We do law firm SEO. Only law firm SEO.

The Law Firm SEO Agency Built Around the Cases You Want More Of

Q: How much does law firm SEO cost?

Our plans combine SEO, GEO, and Google Ads management and start at $3,000 a month. The final number scales with how many offices and lawyers you need to rank and how competitive your market is. You see the full scope and cost before you commit.

Q: How long does SEO take for a law firm?

Local and long-tail terms often move within the first quarter. Competitive head terms such as your core practice area in a major city typically take six to twelve months of sustained work. We report leading indicators monthly so progress is visible before rankings peak.

Q: Do you work with my practice area?

We build dedicated strategies for personal injury, family law, criminal defense, estate planning, bankruptcy, immigration and more. Each practice area has its own search behavior, and our content and local plans are tailored to it.

Q: Is your work compliant with bar advertising rules?

Yes. Every page, review request and claim is written to respect ABA Model Rules and your state bar's advertising guidance. We flag anything that needs your compliance review before it goes live.

Book a Free Audit Call Us: (581) 447-4376

Attorney whose firm ranks in Google and AI search

Ready to grow your caseload?

Answer five quick questions and pick a time. A senior strategist reviews your firm before the call.

Primary practice area

Offices

Lawyers

Full name

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No cost, about 30 minutes. No long-term contracts, ever.

Why Firms Come To Us

An agency that works with law firms and no one else

The job is simple to describe and hard to do well: put your firm in front of the prospective clients searching for legal representation in your area, and turn enough of those searches into qualified case inquiries to matter. Everything we build follows how legal clients actually search, and stays inside the rules your profession has to follow.

Legal search punishes generalists. Google’s algorithm weighs expertise and trust heavily for anything touching a person’s rights, money or freedom, and your state bar adds a layer of advertising rules the average marketing agency never learns. Search engine optimization for lawyers is not generic digital marketing with a legal logo on the report — we started in this field rather than wandering into it.

So the work is measured rather than guessed. We study the pages already winning the SERPs for a topic — the ones on the first page of Google — build yours to cover it more thoroughly, and report against the only number that pays the firm: signed matters.

Local SEO visibility, in the map pack and the organic search results, where clients are ready to hire.
Practice-area depth that ranks in Google and gets quoted by AI engines.
A named strategist, month to month, with no long-term contract holding you.

Book Your Free Performance Audit See How We Measure Results

No long-term contracts, ever. One strategist owns your account. Reporting shows inquiries and calls in plain English.

Law Firm SEO

How firms win in Google, and in AI answers

The Program

Four foundations, one plan

Local SEO

Win the Google map pack in the cities you serve.

Content

Practice-area pages at a measured contextual density.

Technical SEO

Fast, crawlable pages with clean schema.

Authority

Link building and the credibility signals Google counts.

What to Expect

How results arrive

Months 1 to 3
Local and long-tail keywords start moving.
Months 6 to 12
Competitive head terms reach the first page.
Then it compounds
Cost per case falls as rankings mature.

LegalSEO.agency

SEO + GEO: rank in Google, get named in AI answers.

No long-term contracts, ever.

SEO + GEO

Rank in Google, and Get Named in AI Answers

More of your future clients now start with ChatGPT, Google’s AI Overviews, Perplexity, or Gemini instead of a page of blue links. Getting recommended there is its own discipline, called Generative Engine Optimization, or GEO — some agencies call it AI optimization. We build for both the classic search result and the AI answer, because the person deciding which lawyer to call is using both.

Our method for it is contextual density. We measure the terms, entities, and questions on the pages already winning a topic, then build yours to cover more of them, and cover them more precisely. That depth is what earns the ranking in Google, and it's also what makes a page worth quoting to an AI engine.

Get Your AI-Search Visibility Check

23%

of AI answers across the engines we track mention our own agency, the highest share of the 60+ SEO firms we benchmark against.

#1 of 62 tracked agencies · average mention position 2.4

~5×

growth in AI-search visibility for a client we started on GEO less than two months ago.

From roughly 4% to over 21% of relevant AI answers

Why It Matters

Where Your Next Clients Search for a Lawyer

Most people who need a lawyer start by searching — even word of mouth referrals Google the firm’s name before they call. SEO for lawyers is the work of being the firm they find first and trust enough to call, before they scroll down to someone else.

96%

of people looking for legal help start on a search engine.

3×

Given time, organic search tends to out-earn paid ads at a lower cost per case.

70%

of clicks land on the first five organic results. Rank higher and you get seen; page two might as well not exist.

24/7

SEO marketing compounds: a page that ranks keeps working nights, weekends, and holidays.

What We Do

Our Law Firm SEO Services

Attorney SEO marketing has a lot of moving parts — keyword research, content, links, technical work. Our attorney SEO services keep all of them pointed at one result: more of the cases you actually want to take. Every engagement is built on these four legal SEO services. That is what builds topical authority — and it is what Google and AI engines both reward.

01 — Local

Local SEO & Google Business Profile

We go after the Google map pack and local search results across your service area. Those searches carry the highest intent to hire, so we tune everything that feeds them: your Google Business Profile (formerly Google My Business), your presence on Google Maps, your citations and local listings in legal directories like Avvo, your NAP consistency, your reviews.

02 — Content

Practice-Area Content That Earns Trust

Practice area pages and location landing pages for every service you offer, plus the blog posts and FAQs that answer the real questions prospective clients type into Google — content marketing with a measurable spine. Keyword research maps searcher intent and sets the plan; legal content writing built to a measured contextual density then covers each topic more thoroughly than the pages currently ranking.

03 — Technical

Technical SEO & Site Performance

A site that loads fast and stays crawlable and indexable for Google. Clean structure, clean schema markup, and law firm web design tuned for user experience — whether your site runs on WordPress or a custom build — so search engines and nervous visitors both get to what they came for without a fight.

04 — Authority

Reputation & Authority Building

Link building done the legitimate way: backlinks and press earned from publications Google actually trusts, backed by a review strategy. It is how a young site builds domain authority and the E-E-A-T signals Google counts. It is also what a nervous client reads before deciding to call.

How It Works

How Our Attorney SEO Program Works

You'll always know what we're doing and why. The work runs in three phases, from the first audit through to steady growth.

Phase One

Audit & Strategy

We start with a full law firm SEO audit: where you rank now in organic search, who is beating you, and what your market actually types into Google — measured in Google Search Console and keyword research tools like Semrush and Ahrefs. You get back a written strategy that puts the practice areas and keywords with the shortest path to case inquiries first.

Phase Two

Build & Optimize

Then we do the work — content creation, technical SEO fixes, link building — in an order meant to compound rather than chase quick wins. Everything is checked for accuracy and for compliance with your bar’s advertising rules before it goes live.

Phase Three

Report & Refine

Every month you see what the SEO campaign produced: rankings, organic traffic, conversions, calls — pulled from Google Analytics and Search Console into a reporting dashboard you can actually read. We lean into whatever is converting, change whatever isn’t, and you always have one strategist to call by name.

What to Expect

What Working With Us Looks Like

We audit your firm's search visibility before you sign anything.

You get a written strategy mapped to your practice areas and markets.

Content and technical work is checked against bar advertising rules.

Each month you see what changed, what it cost, and how many qualified leads it brought.

Proof

Results We Build for Law Firms

Two live client engagements, measured year over year in Google Search Console. Both firms roughly doubled their organic search traffic while climbing well over a dozen spots in the search engine rankings — and the signed cases followed. Names and full write-ups are in the case studies.

+146%

Organic clicks, year over year — a family law firm

Impressions +118% · average position 36 → 16 (up ~20 spots)

+120%

Organic clicks, year over year — a litigation firm

Impressions +104% · average position 30 → 14 (up ~16 spots)

Both figures cover a three-month window versus the same period a year earlier.

Why Firms Choose Us

An SEO Agency Built for the Legal Profession

Most marketing agencies learn your industry on your budget. We started in it, so we already understand your practice areas and the bar advertising rules you have to work within. LegalSEO.agency is led by Eric St-Cyr, a highly successful SEO expert who has spent his career turning search visibility into signed clients.

Book a Strategy Call

We only take law firms

Every strategist here works with law firms and nothing else — from solo practitioners to multi-office firms. We know how people search inside each practice area, and we build for that.
Marketing that respects bar rules

Claims, testimonials, and disclaimers are written to line up with the ABA Model Rules and your state bar’s guidance — no misleading claims, no outcome guarantees. Anything sensitive goes to your compliance contact before it ships.
Reporting a partner can read in five minutes

Transparency is the default. You see what we did, why we did it, and what came of it: rankings, traffic, conversions, call volume, cost per case — the ROI numbers a partner actually wants. The totals track case inquiries and signed matters, because those are the ones that pay the firm.
Senior attention on every account

Nobody gets handed off to a junior after the pitch — the failure mode of many a big marketing company. The strategist who builds your plan is the one who runs it month to month, with the customer service to match.

Tailored by Practice

SEO for Law Firms, Specialized by Practice Area

Each practice area has its own clients, competitors, and search patterns. We build a dedicated lawyer SEO strategy for yours — personal injury, family law, criminal defense, DUI, estate planning, medical malpractice, workers’ compensation, employment law, immigration, bankruptcy, real estate and intellectual property.

Personal Injury SEO

High-intent, high-competition markets — think “car accident lawyer” or “personal injury attorney” in a major metro — where local authority, link building, and speed decide who gets the call.

Family & Divorce Law SEO

Empathetic, question-led content for the moments a divorce attorney or child custody lawyer meets a client: difficult, decision-heavy, and personal.

Criminal Defense SEO

Urgent, local search where map pack visibility and proximity often mean the difference in a hire.

Estate Planning & Probate SEO

Trust-building education for a considered, long-cycle decision across generations.

Common Questions

Law Firm SEO: What Firms Ask Us First

How much does law firm SEO cost?

Our plans combine SEO, GEO, and Google Ads (PPC) management and start at $3,000 a month — below what many law firm SEO companies charge for SEO alone. From there the number scales with how many offices and lawyers you need to rank and how competitive your local market is. You’ll see the full scope and cost before you commit, with no surprise line items and no long-term contract.

How long does SEO take for a law firm?

Local and long-tail keywords often start moving inside the first quarter. The competitive head terms, like your core practice area in a major city, usually take six to twelve months of steady work in a well-run SEO campaign. Good SEO services for attorneys prove themselves early: we report the leading signals — impressions, rankings, organic traffic — every month, so you can see momentum building well before case intake hits its peak.

Is law firm SEO worth it compared to paid ads?

Paid search buys visibility only for as long as you keep paying. SEO builds an asset that keeps producing qualified case leads after the work is done, and for most firms the return on investment from organic search grows over time while ad costs hold or climb. Plenty of firms run both, and we’ll say where each one earns its keep in your law firm marketing budget.

Do you work with my practice area and market?

We build dedicated strategies for personal injury lawyers, family law, criminal defense, DUI, estate planning, bankruptcy, immigration, employment law, medical malpractice, and workers’ compensation, across the US and other English-language markets. If we don’t think we can move the needle for the legal services you offer, we’ll say so before you sign anything.

Is your work compliant with bar advertising rules?

Yes. Every page, review request, and results claim is written to respect the ABA Model Rules and your state bar’s advertising guidance in every jurisdiction you practice — no misleading claims, no outcome guarantees — and anything that needs your compliance sign-off gets flagged before it goes live. It’s the only kind of legal marketing worth doing when your license is on the line.